
Design studio for wellness brands
Lightform is a design studio building brand-led, conversion-focused sites and stores for wellness and lifestyle brands. Brand and build under one roof, and you own it outright.
(01)
WELLNESS · LIFESTYLE · COMMERCE
Aesthetic Medicine
·
Longevity
·
Skin & Body
·
Hormone Clinics
·
Recovery
·
Med Spa
·
001 · Approach
We design for the quiet luxury of feeling well.
Wellness clients trust their face, their body, their longevity to your hands. Your brand has to earn that trust before they ever reach out. We make identities, websites and stores that feel calm, considered and unmistakably yours, so the work begins long before the first visit.
Brand identity
Naming, visual systems, typography, packaging and editorial direction crafted for the long term.
Digital experience
Websites and booking flows engineered around trust and ease.
Print & space
Menus, signage and packaging that extend the brand into the room.
002 · Selected work

Eaxe Athletics
Brand · Web · E-commerce
A full Shopify store with brand, product pages and e-commerce for an activewear label built to sell.

Your project here
Coming soon
Your next case study lives here. Real project details added before launch.

Your project here
Coming soon
Your next case study lives here. Real project details added before launch.
003 · Services
Everything a wellness brand needs, nothing it doesn’t.
01
Brand strategy & naming
Positioning, story, naming, narrative
02
Visual identity systems
Logo, type, palette, motion, art direction
03
Website design & build
Editorial, fast, conversion-considered
04
Booking & patient experience
Friction-free flows from discovery to consult
05
Print, signage & packaging
Menus, cards, signage, retail and treatment packaging
06
Photography direction
Casting, styling and art direction for shoots
004 · In their words
[ Client name · Business ]
005 · Questions
What kinds of businesses do you work with?
How long does a full brand and website project take?
I already have a website. Can Lightform improve it?
Do you handle ongoing updates after launch?
How much does a project typically cost?
Why not a $49/month site builder or a free site bundled with my POS?
007 · New projects
We take on a limited number of projects at a time, so each brand gets full studio attention. Tell us what you are building.
jorge@hellolightform.com
Now booking new projects
Start the conversation